Content Designer

Salary details: £40869 - £43860

Royal Borough of Greenwich
Salary Details
£40869 - £43860
Additional Allowances
Location Postcode
SE18 6HQ
Job Term and Hours per Week
Permanent; 35
Closing Date
03 August 2021
For more details of this job, please contact
  • Bookmark this job

Location:We’re based in the heart of Woolwich, which is a great place to both live and work. Woolwich benefits from excellent transport links; buses, tubes, trains (just 21 minutes from central London and 10 minutes from The O2) and ferries, and soon to be Crossrail expansion.During the current COVID-19 response you will be working mainly at home; when the pandemic has abated,you’ll have a mixture of home and office-based working.  


Who are we looking for?    

Our new Digital and Customer Service team isexpandingandweare on the lookout for animpact-driven, kind and curiousperson who has already started their career in content design and content strategy.You will be one offourother Content Designers.   

It’s an exciting time to join our team, as we’ve recently published our first ever digital strategy and want you to be a part of making our strategy a reality.You will help us on our mission to make the Royal Borough of Greenwich a truly digital councilandborough over the next four years and beyond.    

As a Content Designer, you’ll be welcomed into a thriving, exciting in-house product team, alongside other user researchers,service designers, product designersbusiness analysts and product manager.  

It’s essential you’re open-minded, great at working in a team, have experience of content design, or worked in an adjacent disciplinewhere you contributed heavily to a content creation and strategy. 

Most importantly, you’ll want to bring your experience to our amazing mission and are up for the challenge of making public service and government better.We area new team, so there’s plenty of scope for having your say!   


What your role will involve:   

You’ll be part of our brand-new in-house product functionas part of the Digital and Customer service team.You’ll report to the Lead/ Senior Content Designer.   

The words we use to reach our users are central to the organisation’s transformation. As a Content Designer, you will make sure we use the right words across all our products and services. 

With a relentless focus on the user, you will be able to make complex information easy to understand. You will develop evidence-based content that balances user needs with organisational priorities.  

Using clear user stories and prototypes, you'll write, test and iterate user-focused content. You will also make sure it's part of a seamless user experience across all our products and services.  

You'll work in agile, multidisciplinary teams, or in smaller council service teams. You'll also be part of our content design community of practice. Here you'll help set content standards and processes, championing them across the organisation. 

You'll use strong communication and influencing skills to advocate for better, simpler content. With good content design, and plain English, you'll help people get what they want from us the first time they try. 



What your day-to-day responsibilitieswill look like   

  • Assist in the development of a content team and community at the Royal Borough of Greenwich; hiring, setting standards and role modelling multidisciplinary working. Take part in interviews, lend judgment and assess candidates. 

  • Create and iterate content for our most vulnerable residents to meet policy intent, taking content from discovery to production. 

  • Build websites and web services end to end as part of a multidisciplinary team. 

  • Work with senior leaders across the council to help them understand content design and how transforming how they communicate with their customers could improve service delivery. 

  • Take responsibility for the career development of your line reports, arranging learning and development opportunities as needed as well as setting clear objectives, coaching, mentoring and managing performance. 

  • Audit existing content and systems to put the problem into context, taking part in shared critiques and suggesting then carrying through wholescale change. 

  • Take part in user research, gathering data and insights to help make content changes within services. 

  • Use analytics data, user feedback and user research to identify the needs of users, map user journeys and inform content strategy. 

  • Review and provide direction on the work of other content designers and experts from other disciplines. 

  • Take responsibility for content across all channels – online, telephony scripting, letters, emails and texts, face to face communication. Create consistent style guides and patterns and make changes to make content consistent across whole services. 

  • Create content plans with the services you pair with, creating roadmaps for change and helping them innovate with how they communicate.  

  • With support, draft and seek agreement to content strategy for services. 

  • Draft, test and improve content based on user story and job story to address the problems.  

  • Test content with users and adapt, iterate and improve it based on feedback and evidence. 

  • Contribute to the building of a content style guide for the council which reflects cross-government content design standards, ensuring we speak to our users in consistent and accessible ways regardless of channel or service used. 

  • Develop and broaden your skills and confidence levels to be able to create content strategy. 

  • Undertake all duties with due regard to the provisions of health and safety regulations and legislation, Data Protection/GDPR, the Council’s Equal Opportunities and Customer Care policies. 

  • Perform all duties in line with Council’s staff values showing commitment to improving residents’ lives and opportunities, demonstrating respect and fairness, taking ownership, working towards doing things better and working together across the council. 


Why join Royal Greenwich:   

Royal Greenwich is proud to be a borough synonymous with first class modern services. A world class heritage site, our communities are vibrant and diverse, and we pride ourselves on being a well-managed, well-run authority.    

We are going through a digital transition and are on the hunt to recruit like-minded team members to be a part of the challenge. We pride ourselves on our values, so you’ll be in an environment that promotes knowledge and skill sharing, so you’ll be working closely with other areas of the business.    

Our vision is for a happier, healthier and more joined-up borough using modern technology and data. This was already an urgent need, but the COVID-19 pandemic has accelerated both the urgency and the will to change.    


Our Royal Greenwich values underpin the work we do:    

  • Improving residents lives and opportunities   

  • Demonstrating respect and fairness   

  • Taking ownership   

  • Doing things better   

  • Working together across the Council.   


We offer great benefits:   

In return for your hard work, we offer a range of benefits:    

  • Annual Season Ticket Loan   

  • Childcare Voucher Scheme   

  • Learning and development opportunities to maximise your potential, including excellent apprenticeship opportunities at all levels    

  • Reduced rate Gym Membership   

  • Eyecare Vouchers   

  • Cycle to Work scheme   

  • Long Service Awards   

  • Generous Annual Leave entitlement  

  • Excellent Pension Scheme   

  • Greenwich Card which entitles you to discounts at local businesses   

  • Employee Assistance Scheme including external counselling service   

  • A range of flexible working arrangements    

  • Staff networks    


Making an application   

If this sounds like it would suit you, or our mission is something you’d love to be a part of then get in touch!    

To apply, please follow the “Apply for this job” link OR visitwww.royalgreenwich.gov.ukand apply online by [insert closing date].    

Royal Borough of Greenwich values the diversity of its community and aims to have a workforce that reflects this. Wewant to hire the best people, regardless of their background. Weencourage applications from all sections of the community.   


What the hiring process will look like for you   

Step 1 – Application: Complete the application form and we aim to get back to youwithin 1 week post the application closing date.   


Step 2 – Invitation for interview: If you’re among the top-scoring applicants, you’ll be invited to apanel interviewandprepare a 10 mins case study of a challenge you’re proud of and how this shows your skill for this role.   


Step 3Panel Interview: This will usually be a60-minutevideo call with the hiring manager and other team members you would work with closely in the role. There will be two parts to it. The first 20 minutes will focus on the technical capabilities needed for this role through the case study you prepared. This will be followed by behaviour-based questions that address the essential criteria in the job specification. We will be asking questions like“ Tellus a situation when …”   

If you are interested in applying for any of these roles, we would love to hear from you. 

To apply, please click the Apply button below and complete an application form - you will be prompted to upload a CV and covering letter.  Please ensure that these clearly show how you meet the criteria set out in the Person Specification document.

If shortlisted, the selection process will require you to further detail and demonstrate how you meet the key requirements for this role listed in the person specification.  


For an informal discussion about this opportunity, please contact Lingjing Yin ;    Lingjing.Yin@royalgreenwich.gov.uk     0208 921 2276  

If you require any assistance in viewing or accessing this opportunity, please contact recruitment@royalgreenwich.gov.uk or call 020-8921-8977


Diversity Statement: Royal Borough of Greenwich values the diversity of its community and aims to have a workforce that reflects this. We therefore encourage applications from all sections of the community.

Advert Close: All vacancies close at midnight unless otherwise stated

Interview Arrangements: During this time, our priority for all of our recruitment activity is to make sure our applicants, hiring departments and new starters are informed, safe and supported. Careful and thorough consideration will be given to interview arrangements and for any essential in-person recruitment, we will ensure this is held in a suitable, secure setting with additional arrangements to ensure any current safety requirements are fully adhered to.

Salary: Salaries advertised are for a standard working week of 35 hours unless otherwise stated. Please use this 'Salary Calculator to help you calculate a pro rata salary.